“In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust and ultimately help decide what will succeed or fail.” – Mark Evans (@markevans), Do Influencers Drive Social Media?
“I’m here to tell you a dreadful truth about online business and marketing. While you can, in fact, make money in your underwear, there are limits to how antisocial you get to be. The web isn’t really made up of algorithms. It’s made of people. In all their frustrating, imperfect, and complicated glory.” – Sonia Simone (@soniasimone), A 10-Point Plan for Connecting with Online Influencers (Without Turning into a Suck-Up)
“Just use the right influencer, with the right following. Your audiences should be shared, enjoyed even. Their influence should benefit the brand in such a way that the brand becomes the word of mouth benefactor.” – Dale Ferreira (@badtennis_), How do you solve a problem like a social influencer?
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