Crowdtap CEO Brandon Evans wrote a post on AdAge a little while ago titled “Why Influencer Marketing Isn’t About ‘Influencers’.” It’s a cogent, well-written post that you should definitely read if you haven’t already. He said there that “[m]ost consumers’ purchase decisions are not influenced by someone who tweets frequently or scores high on Klout, but […]
Where Are Your Company’s Influencers? It Depends on the Price Point
Filed Under: Featured1, Most Popular Tagged With: B2B, B2C, Brandon Evans, David Fine, Influence, Influencer Marketing, Influencer50, Influencers, Offline Influence, Stranger-Experts
Reclaiming Influencer Marketing
An outside observer would have to think we in the business community are schizophrenic online when it comes to influencer marketing. Every week brings new tweets and blog posts about the benefits and how-to’s of influencer marketing, as well as new tweets and blog posts that assert it’s on its way out and scoff at […]
Filed Under: Featured1, Most Popular Tagged With: David Fine, Influencer Marketing, Influencers
Has Influencer Marketing Tipped?
The term Influencer Marketing has not been in use for very long. It wasn’t until the mid-2000’s that business books with ‘influencer’ in the title began to appear, and the URL influencermarketing.com was first put to use only in 2007. Influencers, however, which I’ll use here to mean people who affect purchasing decisions, have been […]
Filed Under: Featured1, Most Popular Tagged With: David Fine, Influencer Marketing, Influencer Relations
