Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most […]
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Danny Brown: Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise
Filed Under: Featured1, Most Popular Tagged With: Danny Brown, LinkedIn, Social Influence
Nick Hayes: Everyone uses Twitter for Marketing … but is anyone even claiming it helps Sales?
Recently we read a blog advocating the use of Twitter for small businesses. It said, ”Is money the only gauge of your business’s success? Think about the value you can add to your brand by maintaining a rapport with your audience (increasing your brand awareness). Consider the use of Twitter as an exercise in public relations […]
Filed Under: Editor's Choice, Featured1, Most Popular Tagged With: Influencer Marketing, Nick Hayes, Sales, Twitter
Jack Neff: AdAge article – Coca-Cola Finds No Sales Lift from Online Chatter
Update: Coca-Cola’s Wendy Clark, a top marketing executive at the company, has joined the debate that followed publication of this report, arguing that the finding is true “in isolation” but that social media plays a “crucial role.” A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads work about as […]
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Nick Hayes: Social Media Influencers – A B2B Red Herring?
It seems like 2012 was the year of Social Media Influencers. Plenty of people talking about them, plenty of companies saying they measure them. But if social media is a conduit of influence, the question needs to be ‘influence on whom?’ In the B2B market at least, we can’t get away from the finding that […]
Filed Under: Editor's Choice, Featured1, Most Popular Tagged With: Influencer Marketing, Nick Hayes
Danny Brown: The Business of Influence
Since announcing our book at the tail end of last year, both Sam and myself have been asked why write a book on influence marketing. Additionally, some people have said they’re looking forward to the book because “it will put social scoring [Klout] in its place” (paraphrased). The answers to both points are simple. For the first question, while […]
Filed Under: Editor's Choice, Most Popular Tagged With: Business, Influence, Influencer Marketing, Social Media
Chuck Kent: Will Influence Marketing Build or Break Trust?
Trust continues to be a serious issue, and deficiency, for brands of all categories. The 2013 edition of the Edelman Trust Barometer notes that, while trust in business has risen slightly, it is still at a lowly 58%. Globally, trust in business leaders, the traditional top-down influencers, is much lower among the general population – just […]
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Sarah Thompson: 5 Ways to Find a True Influencer
More and more, marketers are using social media to tap into influencers to bolster reach and sway their audience to see a product or brand differently. Yet, they spend very little time and energy into the pre-informing stage of evaluating influencers. According to a recent Technocrati study, Facebook likes ranked as the most important metric when evaluating […]
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Rebecca Mahony: Six Key Steps to Freshening Up Your Influencer Marketing Efforts
Jason Keath, a social media speaker and consultant, first bought the domain name SocialFresh.comin 2008, as he began to plan the first Social Fresh Conference in Charlotte NC. Originally, he wanted to Fresh Social, but the name was taken. In retrospect, he thinks that was probably a good thing. Jason began in the agency world as a creative person […]
Filed Under: Featured1, Most Popular Tagged With: Influencer Marketing, Jason Keath, Marketing, Social Media
Zachary Reiss Davis: Penny Arcade’s Influence on Tech products vs. Forrester Research
Your perpetually-connected customers are seeking information from a much broader range of sources than ever before. If you just work with the same traditional influencers you have for years — industry analysts and mainstream media — your message risks getting lost in a sea of noise. Instead, leading marketers are identifying key online influencers for their products […]
Filed Under: Best of the Web, Editor's Choice, Featured2, Most Popular Tagged With: Forrester, Influencer Marketing, Microsoft, Twitter
Eric Miltsch: 5 Steps to Implement Influencer Marketing in your (Auto) Dealership
Automotive professionals keep talking about how influential they are within the industry, yet it seems that nobody is talking about who the influential people are within their own markets and local areas. We’ve made some progress with the reduction of the self-promotional klout score touting, now is your opportunity to focus the attention on local influencers and harness the […]
Filed Under: Best of the Web, Featured1, Most Popular Tagged With: Influencer Marketing, Vehicles
