I’ve never understood why marketing depts. don’t put far more effort into understanding their company’s prospects and customers. I say ‘far more effort’, but in fact, most don’t put any effort into it. Many marketing depts. aren’t even allowed to go anywhere near their customers and prospects – the sales team like to very carefully […]
The one thing that social networks either don’t measure or don’t publish is obviously their sense of self-importance. Yet if such a metric existed it might tell us far more about the world of social media than we get from other published data. If that sounds like a snipe it isn’t intended to be. The […]
By Vala Afshar, CMO, Enterasys Networks I recently had the great pleasure of speaking with two of the best and brightest enterprise thought leaders, and members of the Gillmor Gang, about marketing influence.Salesforce.com‘s executives Steve Gillmor, Head of Technical Media Strategy and John Taschek, VP of Strategy, agree that the role of influencer marketing (a term they […]
White Paper: Can You Be Influential To A Market And Still Remain Almost Exclusively Offline?: How are B2B decisions really being made these days?
‘Can You Be Influential To A Market And Still Remain Almost Exclusively Offline?: How are B2B decisions really being made these days? And is social media involved in the process?’ There’s a new White Paper from Influencer50 you may be interested in reading. Extract: Over the past year you might have read a lot about ‘social […]
Recently we read a blog advocating the use of Twitter for small businesses. It said, ”Is money the only gauge of your business’s success? Think about the value you can add to your brand by maintaining a rapport with your audience (increasing your brand awareness). Consider the use of Twitter as an exercise in public relations […]
Update: Coca-Cola’s Wendy Clark, a top marketing executive at the company, has joined the debate that followed publication of this report, arguing that the finding is true “in isolation” but that social media plays a “crucial role.” A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads work about as […]
It seems like 2012 was the year of Social Media Influencers. Plenty of people talking about them, plenty of companies saying they measure them. But if social media is a conduit of influence, the question needs to be ‘influence on whom?’ In the B2B market at least, we can’t get away from the finding that […]