This is the second of three instalments of Nick Hayes’ White Paper – ‘The Hype To Uncover Social Media Influencers – should you care?’ Influence has to generate an effect – otherwise the initial action wasn’t influential! So what ‘effect’ do social media influence measurement companies purport to measure? These companies tend to have no […]
Nick Hayes: The Hype To Uncover Social Media Influencers – should you care?
April 4, 2013 By 1 Comment
Macala Wright: Why Influencer Marketing is failing in Retail
March 19, 2013 By Leave a Comment
For the past seven years, bloggers have become key elements in sparking critical conversations that can spread information in a rapid, “viral” fashion within the lifestyle, luxury, travel, and retail industries. However, the way in which we work with bloggers and influencers has gone terribly awry. The blurring of lines between earn and paid, lack […]
Sven Litke: Key benefits of influencer marketing – it’s not (only) about numbers
May 11, 2012 By 1 Comment
Key benefits of influencer marketing – it’s not (only) about numbers What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will help your company establish brand awareness and drive sales by generating contact points for your […]
IMR Response: Richard Becker: Targeting Customers: Researchers Over Influencers
February 23, 2012 By 1 Comment
While there are some very interesting points about using research to target customers in this post, we felt compelled to highlight it here as another facile discussion of influencers that serves only to mislead readers about who influencers are and the benefits of influencer marketing. The main problem here is that Mr Becker appears to […]
