Here’s the link to the long-overdue second half of ‘Working with Influencers’. Just a couple of minutes long. Related articles Nick Hayes: How has Influencer Marketing been hijacked by Social Media Vendors? – and how can it get back its link to Sales? (influencermarketingreview.com)
“There’s no prescription” - A brief video of Influencer50 Founder & Principal Nick Hayes discussing some fundamentals of influencer engagement.
We’ve just come across an online posting of Nick’s 2009 talk at The Commonwealth Club of California, “Marketing Is Broken, Influencers Can Fix It.” Here’s the link! Influence Explained Archive
Influencer50 Principal and MD Europe Duncan Brown explains why companies aren’t already aware of many of their influencers.
Influencer50 Founder & Principal Nick Hayes discusses the basis of influencer marketing and its value to the sales force. Influence Explained Archive
Duncan Brown, Europe Managing Director at Influencer50, explains the core concept of influencer marketing.