“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience? What do they care about?… To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience.” – Amanda Maksymiw (@amandamaks), Top 5 Influencer Marketing Misconceptions […]
Influencer Marketing Quotes of the Week
March 18, 2012 By Leave a Comment
“People don’t necessarily understand that it takes time to identify the right influencers and build the relationship. It cannot be an afterthought or something “tacked on” to the overall strategy. My best tip would be to start small and only target a handful of influencers rather than setting your sights on building relationships with 100 […]
Influencer Marketing Quotes of the Week
March 4, 2012 By Leave a Comment
“Rather than engaging with advertisements from [technology] companies, consumers turn to expert bloggers and other influencers to get the information by which they formulate their opinions. Knowing who brand influencers are and how to leverage them is critical to changing brand perception and gaining market share. Ultimately, independent editorial content and what influencers are saying about […]
Influencer Marketing Quotes of the Week
February 26, 2012 By Leave a Comment
This is the first installment of what will be a weekly selection of the best quotes about influence & influencer marketing from the previous week. (Click picture for author bio/homepage.) “There’s a massive difference between influencers and celebrities. … Celebrities can give you a spike of awareness (journalists the same). But they’re not interested once it’s […]
Amanda Maksymiw: How To Build An Influencer Marketing Strategy
February 9, 2012 By Leave a Comment
So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online. Of course, this approach to marketing is nothing new. Companies have been marketing to key […]
