Influencer Marketing Quotes of the Week

“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience?  What do they care about?… To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience.” – Amanda Maksymiw (@amandamaks), Top 5 Influencer Marketing Misconceptions […]

Amanda Maksymiw: Top 5 Influencer Marketing Misconceptions

Top 5 Influencer Marketing Misconceptions Don’t Let your Influencer Marketing Program Get Hung Up Lately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some […]

Carolee Sherwood: Tortoise vs. Hare: An Influencer Marketing Case Study

Tortoise vs. Hare: An Influencer Marketing Case Study   You know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry. The tortoise is methodical and willing to pace himself. If influencer marketing were a race, my money would be on the tortoise. Of course, […]

Influencer Marketing Quotes of the Week

There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]

Influencer Marketing Quotes of the Week

“People don’t necessarily understand that it takes time to identify the right influencers and build the relationship. It cannot be an afterthought or something “tacked on” to the overall strategy. My best tip would be to start small and only target a handful of influencers rather than setting your sights on building relationships with 100 […]

Q&A with the Review: OpenView’s Amanda Maksymiw

This is the first installment of our new ‘Q&A with the Review’ series in which we talk with prominent figures in the influencer marketing community about their work and their thoughts on influencer marketing today. We’re thrilled to be able to begin the series with Amanda Maksymiw from the Boston venture capital firm OpenView Venture […]

Influencer Marketing Quotes of the Week

“Rather than engaging with advertisements from [technology] companies, consumers turn to expert bloggers and other influencers to get the information by which they formulate their opinions. Knowing who brand influencers are and how to leverage them is critical to changing brand perception and gaining market share. Ultimately, independent editorial content and what influencers are saying about […]

Influencer Marketing Quotes of the Week

This is the first installment of what will be a weekly selection of the best quotes about influence & influencer marketing from the previous week. (Click picture for author bio/homepage.) “There’s a massive difference between influencers and celebrities. … Celebrities can give you a spike of awareness (journalists the same). But they’re not interested once it’s […]

Amanda Maksymiw: Don’t Worry: Content Marketing Can’t Kill Social Media

Last week Michael Brenner, Senior Director at SAP and founder of Business2Community, released the blog “Will Content Marketing Kill Social Media?”  If you haven’t read it yet, I encourage you to take the time to do so.  It is a well-written piece on how content marketing is changing the B2B marketing landscape.  There is a […]

Amanda Maksymiw: How To Build An Influencer Marketing Strategy

So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online. Of course, this approach to marketing is nothing new. Companies have been marketing to key […]