Influencer Marketing Quotes of the Week

“”Influence” doesn’t necessarily mean what you think it does. In the age of the social-media celebrity, a glut of Twitter followers or particularly pugnacious sampling of pithy updates are often the hallmarks of an influencer. But new research suggests that influence is situational at best: as people compete for the attention of the broader online […]

Ray Wang: The Future Of The Industry Analyst, Legacy Vs Disruptive

Event Report: IIAR UK Forum – The Future Of The Industry Analyst, Legacy Vs Disruptive   Legacy Analyst Firms Vs Disruptive Influencer Firms On March 14th, 2012 Constellation had the privilege and pleasure of presenting at the IIAR UK Chapter’s monthly meeting moderated by Simon Levin.  For those who don’t know, the IIAR is a “not-for-profit organisation established […]