Trivializing influence The topic of online influence has suddenly become red hot as marketers have awakened to the reality that third-party validation by peers and experts is at least as important as marketing messages in customers’ decision-making. Not surprising, an important concept is quickly spiraling out of control. A number of free services with such […]
Q&A with the Review: Influencer50′s Duncan Brown
March 28, 2012 By Leave a Comment
This is the second interview in our new ‘Q&A with the Review’ series. We were fortunate to be able to start the series off with Amanda Maksymiw, and now we’ve managed to get some time with Duncan Brown, co-author of “Influencer Marketing: Who Really Influences Your Customers?” and Influencer50’s Managing Director for Europe. IMR: Thanks […]
Peyman Nilforoush: The massive potential of word-of-mouth
March 19, 2012 By Leave a Comment
Peyman’s focus on bloggers alone feels a tad simplistic, but there are still some great points here. The massive potential of word-of-mouth McKinsey and Company recently reported that word-of-mouth (WOM) was the primary factor behind 20-50 percent of all purchasing decisions, particularly those involving relatively expensive products that required more research and consideration (i.e., considered purchase). […]
Brandon Evans: Why Influencer Marketing Isn’t About the ‘Influencers’
March 6, 2012 By Leave a Comment
It may seem strange for us to share this post here given its title. But it raises some great points and questions about influencing consumer purchasing decisions in B2C (and only B2C) markets. And while we’ve always thought it highly misleading to deem or call people “influencers” based merely on their Klout scores, Brandon appears to […]
Entrepreneur Magazine: Using Influencer Marketing, by Jason Stewart
November 11, 2011 By Leave a Comment
It’s great to see Entrepreneur Magazine in South Africa covering the topic of Influencer Marketing. Here’s a thought-provoking post by Jason Stewart from a sociological point of view: How to tap into your customers to grow your brand. New trends, societal changes and major shifts in beliefs are all generated by various stimuli. Yet what remains consistent is that […]
