Danny Brown: The Business of Influence

Since announcing our book at the tail end of last year, both Sam and myself have been asked why write a book on influence marketing. Additionally, some people have said they’re looking forward to the book because “it will put social scoring [Klout] in its place” (paraphrased). The answers to both points are simple. For the first question, while […]

Michael Fauscette: Influence and Business

Last week I was on a vendor briefing call (social media monitoring and response) and the subject of influence and it’s use by business came up in the discussion. It started me thinking again about influence and how (or if) businesses could determine, track and make use of influence across a diverse set of enterprise […]