Many in-house marketers and agency folks are not used to seeking out, developing and monitoring relationships with individuals that they hope to convert to steadfast, trustworthy and successful influencers with wide reach for their brands. With social media booming as an integral part of every marketing mix the rush to identify and groom these influencers […]
Brandon Evans: Why Influencer Marketing Isn’t About the ‘Influencers’
March 6, 2012 By Leave a Comment
It may seem strange for us to share this post here given its title. But it raises some great points and questions about influencing consumer purchasing decisions in B2C (and only B2C) markets. And while we’ve always thought it highly misleading to deem or call people “influencers” based merely on their Klout scores, Brandon appears to […]
