Lots of attention is being paid to marketing campaigns that feature a targeted group of consumers that are sent product samples, gifts or other sweeteners, in the hope that these consumers spread nice words about their experience to their social networks. There are plenty of examples of this, including Virgin America, Gilt.com, and Kotex. These […]
This is the second interview in our new ‘Q&A with the Review’ series. We were fortunate to be able to start the series off with Amanda Maksymiw, and now we’ve managed to get some time with Duncan Brown, co-author of “Influencer Marketing: Who Really Influences Your Customers?” and Influencer50’s Managing Director for Europe. IMR: Thanks […]
Crowdtap CEO Brandon Evans wrote a post on AdAge a little while ago titled “Why Influencer Marketing Isn’t About ‘Influencers’.” It’s a cogent, well-written post that you should definitely read if you haven’t already. He said there that “[m]ost consumers’ purchase decisions are not influenced by someone who tweets frequently or scores high on Klout, but […]
“There’s no prescription” - A brief video of Influencer50 Founder & Principal Nick Hayes discussing some fundamentals of influencer engagement.
We’ve just come across an online posting of Nick’s 2009 talk at The Commonwealth Club of California, “Marketing Is Broken, Influencers Can Fix It.” Here’s the link! Influence Explained Archive
Influencer50 Principal and MD Europe Duncan Brown explains why companies aren’t already aware of many of their influencers.
Influencer50 Founder & Principal Nick Hayes discusses the basis of influencer marketing and its value to the sales force. Influence Explained Archive
Our new white paper, ‘Are Your Customers Influenced Online, Offline or Both?’ is now available! To download it, go to White Papers on our LibraryPass page, select any of the listed papers, enter your info, then return to White Papers and download as many as you like. Here’s an excerpt: “In two previous White Papers we’ve […]
Duncan Brown, Europe Managing Director at Influencer50, explains the core concept of influencer marketing.