Jared Keller: What Fuels the Most Influential Tweets?

What Fuels the Most Influential Tweets? The number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people. Visualization of meme diffusion related to the Arab Spring and the 2011 uprisings from the #Egypt hashtag, which shows strong connectivity […]

Influencer Marketing Quotes of the Week

“”Influence” doesn’t necessarily mean what you think it does. In the age of the social-media celebrity, a glut of Twitter followers or particularly pugnacious sampling of pithy updates are often the hallmarks of an influencer. But new research suggests that influence is situational at best: as people compete for the attention of the broader online […]