While there are some willing to give influence ratings like Klout and Kred time to evolve, members of SXSW’s “The Secret Dangers of Online Influence Marketing” panel seriously challenged these online tools’ effectiveness. Some went as far as suggesting marketers drop their use altogether. “Klout and Kred don’t work. They never did and they never […]
Influencer Marketing Quotes of the Week
August 26, 2012 By 1 Comment
“The impact we make through social media can’t entirely be measured by numbers and scores. If you tweet, post, friend and follow people just to raise a number or better a score, you’re missing the point of social media. It’s not just about how powerful of an influencer you are. It’s about connecting with the […]
Bryan Kramer: Klout, Schmout. Connecting is the Real Clout.
August 23, 2012 By Leave a Comment
Klout, Schmout. Connecting is the Real Clout. Let me start by saying, I’m not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand’s impact is, be it our personal or professional brand. Whew. Okay, now that I’ve stated that, here’s my real point today: The impact we […]
Influencer Marketing Quotes of the Week
August 12, 2012 By Leave a Comment
“Influencers can spot someone simply wanting to push their own PR agenda a mile off. Ensure key players in your online market trust you by proving you can add value to the conversation. If you’re sharing content or making recommendations, don’t be partial. Only push your brand when it truly is relevant and does deserve […]
Influencer Marketing Quotes of the Week
July 22, 2012 By Leave a Comment
“[A] key mistake made by digital marketers is allowing the effectiveness of campaigns to be measured with just digital metrics like clicks, shares, and re-tweets. None of those metrics pick up the impact of offline behavior, such as word of mouth, which can be nine times more voluminous offline than online.” – Brad Fay (@kellerfay), […]
