Nick Hayes: Working with Influencers, Part 2 (Video)

Here’s the link to the long-overdue second half of ‘Working with Influencers’. Just a couple of minutes long. Related articles Nick Hayes: How has Influencer Marketing been hijacked by Social Media Vendors? – and how can it get back its link to Sales? (influencermarketingreview.com)

Nick Hayes: How has Influencer Marketing been hijacked by Social Media Vendors? – and how can it get back its link to Sales?

How did this happen? When we started our company in the field of Influencer Marketing our intention was to identify the real-world sales influencers – whether they made a noise about it or not. We wanted to better understand how sales were being made – and better understand what was standing in the way when […]

White Paper: Can You Be Influential To A Market And Still Remain Almost Exclusively Offline?: How are B2B decisions really being made these days?

‘Can You Be Influential To A Market And Still Remain Almost Exclusively Offline?: How are B2B decisions really being made these days? And is social media involved in the process?’  There’s a new White Paper from Influencer50 you may be interested in reading. Extract: Over the past year you might have read a lot about ‘social […]

Nick Hayes: Everyone uses Twitter for Marketing … but is anyone even claiming it helps Sales?

Recently we read a blog advocating the use of Twitter for small businesses. It said, “Is money the only gauge of your business’s success? Think about the value you can add to your brand by maintaining a rapport with your audience (increasing your brand awareness). Consider the use of Twitter as an exercise in public relations […]

Nick Hayes: The Hype To Uncover Social Media Influencers – should you care?

This is the second of three instalments of Nick Hayes’ White Paper – ‘The Hype To Uncover Social Media Influencers – should you care?’ Influence has to generate an effect – otherwise the initial action wasn’t influential! So what ‘effect’ do social media influence measurement companies purport to measure? These companies tend to have no […]

Nick Hayes: Social Media Influencers – A B2B Red Herring?

It seems like 2012 was the year of Social Media Influencers. Plenty of people talking about them, plenty of companies saying they measure them. But if social media is a conduit of influence, the question needs to be ‘influence on whom?’ In the B2B market at least, we can’t get away from the finding that […]

Influencer Marketing Quotes of the Week

“Influence is earned. Online can extend [influence] but doesn’t create influence typically.” – Vanessa DiMauro (@vdimauro), Webinar: What Does an Influencer Really Look Like? (Audio Recording) “We believe pretty strongly that too many people measure social media outreach simply because it can be measured – the numbers can be tracked…. Real influence is something very different […]

New eBook from OpenView Labs on Optimizing Marketing Channels

Our friends at the Boston VC firm OpenView Venture Partners have just released their latest eBook, “Discovery Channel: A Guide to Identifying and Prioritizing Optimal Marketing Channels.” It’s packed with great insights and features contributions from Ann Handley of Marketing Profs, Brandon Evans of Crowdtap, and Nick Hayes of Influencer50. Download your free copy here […]

Influencer Marketing Quotes of the Week

“People don’t necessarily understand that it takes time to identify the right influencers and build the relationship. It cannot be an afterthought or something “tacked on” to the overall strategy. My best tip would be to start small and only target a handful of influencers rather than setting your sights on building relationships with 100 […]

Nick Hayes: Working with Influencers, Part I (Video)

“There’s no prescription” - A brief video of Influencer50 Founder & Principal Nick Hayes discussing some fundamentals of influencer engagement.