Recently we read a blog advocating the use of Twitter for small businesses. It said, ”Is money the only gauge of your business’s success? Think about the value you can add to your brand by maintaining a rapport with your audience (increasing your brand awareness). Consider the use of Twitter as an exercise in public relations […]
Nick Hayes: The Hype To Uncover Social Media Influencers – should you care?
April 4, 2013 By 1 Comment
This is the second of three instalments of Nick Hayes’ White Paper – ‘The Hype To Uncover Social Media Influencers – should you care?’ Influence has to generate an effect – otherwise the initial action wasn’t influential! So what ‘effect’ do social media influence measurement companies purport to measure? These companies tend to have no […]
New eBook from OpenView Labs on Optimizing Marketing Channels
August 30, 2012 By 1 Comment
Our friends at the Boston VC firm OpenView Venture Partners have just released their latest eBook, “Discovery Channel: A Guide to Identifying and Prioritizing Optimal Marketing Channels.” It’s packed with great insights and features contributions from Ann Handley of Marketing Profs, Brandon Evans of Crowdtap, and Nick Hayes of Influencer50. Download your free copy here […]
Influencer Marketing Quotes of the Week
March 18, 2012 By Leave a Comment
“People don’t necessarily understand that it takes time to identify the right influencers and build the relationship. It cannot be an afterthought or something “tacked on” to the overall strategy. My best tip would be to start small and only target a handful of influencers rather than setting your sights on building relationships with 100 […]
Nick Hayes: Working with Influencers, Part I (Video)
March 8, 2012 By Leave a Comment
“There’s no prescription” - A brief video of Influencer50 Founder & Principal Nick Hayes discussing some fundamentals of influencer engagement.
Nick Hayes: Marketing Is Broken, Influencers Can Fix It (Video)
February 6, 2012 By Leave a Comment
We’ve just come across an online posting of Nick’s 2009 talk at The Commonwealth Club of California, “Marketing Is Broken, Influencers Can Fix It.” Here’s the link! Influence Explained Archive
OpenView Podcast: Digging Deep into Influencer Marketing with Nick Hayes, Interviewed by Brendan Cournoyer
December 8, 2011 By Leave a Comment
Labcast: Digging Deep into Influencer Marketing In our latest episode of Labcast, Nick Hayes, principal at Influencer50, calls in to chat about some of the fundamentals of influencer marketing and how B2B companies can leverage online influence to raise brand awareness and gain new customers. For additional insight from Nick and more tips for developing your influencer marketing […]
