Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to great influence as a king of content, but who fails to find lasting happiness. Reading Mark Schaefer’s description of Citizen Influencers in his book ROI: Return […]
Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer
Filed Under: Featured1 Tagged With: Books, Chuck Kent, Facebook, Klout, Kred, Mark Schaefer, Online influence, PeerIndex, Social Scoring, Twitter
Danny Brown: Social Influencers Are Dead – Long Live the Instigators
Social Influencers Are Dead – Long Live the Instigators Social influence. The need to prove how wonderful you must be to get such a high Klout score. The golden nugget for brands looking to tell their story to the masses. Yep, social influence – and, by association, social influencers – is a hot potato and […]
Filed Under: Featured1 Tagged With: Danny Brown, Influence, Influence Scoring, Influencers, Instigators, Klout, Kred, PeerIndex, Social Influence, Social Influencers, Social Media, Twitter
Jure Klepic: Paradox of Online Influence
Paradox of Online Influence I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based […]
Filed Under: Featured1, Most Popular Tagged With: Debra Kaye, Influence, Influence Scoring, Influencers, Jure Klepic, Klout, Kred, Measure, Online influence, PeerIndex, Social Media, Twitter
Influencer Marketing Quotes of the Week
There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]
Filed Under: Quotes of the Week Tagged With: Amanda Maksymiw, Andrew Grill, Appinions, Brett Henley, Carolee Sherwood, Crowdtap, David Armano, Ed Keller, Influence, Influence Scoring, Influencer Engagement, Influencer Identification, Influencer Marketing, Influencers, John Eaton, Klout, Kred, Mark Schaefer, Meryl Serouya, Neville Hobson, Online influence, PeerIndex, Philip Sheldrake, Pierre-Loïc Assayag, Social Capital, Social Influence, Twitter
Mark Schaefer: Klout scores feed a social media sickness
Klout scores feed a social media sickness A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” […]
Filed Under: Featured1, Most Popular Tagged With: Appinions, Empire Avenue, Facebook, Influence Scoring, Influencers, Klout, Kred, Mark Schaefer, PeerIndex, Social Influence, Social Media, Twitter, Word of Mouth
Philip Beeching: Engage first, influence second
Engage first, influence second I have previously blogged about the appearance of a new type of company such as Klout, Peer Index, ProSkore, Kred, and many others, which are seeking to give people a score based on their social influence on the web and help brands connect with the right influencer. In a society obsessed with measurement I believe there are […]
Filed Under: Featured1, Most Popular Tagged With: Influence, Influence Scoring, Influencer Engagement, Influencer Identification, Influencers, Klout, Kred, Measure, Online influence, PeerIndex, Philip Beeching, PROSkore, Social Graph, Social Influence
Brandon Hickie: Should You Reconsider How You Measure Online Influence?
Should You Reconsider How You Measure Online Influence? Have you ever considered how becoming an influencer in a selected subject matter could impact your business? If so, you have probably explored Klout, Peer Index and other tools for measuring online influence, so you could determine how you were stacking up to the competition. In doing so, you probably […]
Filed Under: Featured1 Tagged With: Brandon Hickie, Influencer Marketing, Influencers, Klout, Measure, Online influence, PeerIndex, Social Media, Startups, VCs
Paul Gillin: Trivializing influence
Trivializing influence The topic of online influence has suddenly become red hot as marketers have awakened to the reality that third-party validation by peers and experts is at least as important as marketing messages in customers’ decision-making. Not surprising, an important concept is quickly spiraling out of control. A number of free services with such […]
Filed Under: Featured1 Tagged With: B2B, B2C, Influence, Klout, Kred, Measure, Online influence, Paul Gillin, PeerIndex, Purchasing Decisions, Social Media
Monty Munford: The Limits Of Social Influence? Big Ben Is Influential On… Drugs
The Limits Of Social Influence? Big Ben Is Influential On… Drugs Last week I found myself in a sports bar in London’s West End. I was standing next to a couple being interviewed by Middle Eastern TV news channel Al-Jazeera who were giving their (inane, alas) views on a football match between two teams from […]
Filed Under: Featured1 Tagged With: Azeem Azhar, Influence, Klout, Monty Munford, PeerIndex, Perks, Social Influence, Social Media
Influencer Marketing Quotes of the Week
“”Influence” doesn’t necessarily mean what you think it does. In the age of the social-media celebrity, a glut of Twitter followers or particularly pugnacious sampling of pithy updates are often the hallmarks of an influencer. But new research suggests that influence is situational at best: as people compete for the attention of the broader online […]
Filed Under: Quotes of the Week Tagged With: Analyst Firms, Bonnie Kintzer, Influence, Influence Scoring, Influencers, Jared Keller, Klout, Monty Munford, PeerIndex, Ray Wang, Social Influence, Twitter, Wessel van Rensburg
