“[T]the importance of audience measurement and data for influencer marketing is the same as that to television, radio or digital marketing. This data is key to matching the message, the product, service or brand, to the correct audience, in hopes of influencing consumer behavior within that audience.” – Craig Rennick (@craigrennick), The Importance of Influencer […]
Influencer Marketing Quotes of the Week
February 26, 2012 By Leave a Comment
This is the first installment of what will be a weekly selection of the best quotes about influence & influencer marketing from the previous week. (Click picture for author bio/homepage.) “There’s a massive difference between influencers and celebrities. … Celebrities can give you a spike of awareness (journalists the same). But they’re not interested once it’s […]
Philip Sheldrake: The complexity of influence is a challenge – and an opportunity
February 19, 2012 By Leave a Comment
If media is interesting because it facilitates communication, whether that communication is mediated or disintermediated, then communication is most interesting when it facilitates influence. You have been influenced when you think something you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done. Simple as, although you wouldn’t think it now that influence […]
