There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]
Influencer Marketing Quotes of the Week
Filed Under: Quotes of the Week Tagged With: Amanda Maksymiw, Andrew Grill, Appinions, Brett Henley, Carolee Sherwood, Crowdtap, David Armano, Ed Keller, Influence, Influence Scoring, Influencer Engagement, Influencer Identification, Influencer Marketing, Influencers, John Eaton, Klout, Kred, Mark Schaefer, Meryl Serouya, Neville Hobson, Online influence, PeerIndex, Philip Sheldrake, Pierre-Loïc Assayag, Social Capital, Social Influence, Twitter
Influencer Marketing Quotes of the Week
“[A]n important concept is quickly spiraling out of control.” “Influence does not equal popularity. When mass media was all we had, we relied upon impressions and Arbitron ratings as proxies of influence. Now there are ways to look behind mass metrics and better understand the conversations that lead to action. Influence scores are a throwback to […]
Filed Under: Quotes of the Week Tagged With: Influence, Influence Scoring, Influencer Marketing, Influencer Relations, Influencers, Jabez LeBret, Measure, Paul Gillin, Pierre-Loïc Assayag, Ryan McFadyen, Social Influence
