Recently we read a blog advocating the use of Twitter for small businesses. It said, ”Is money the only gauge of your business’s success? Think about the value you can add to your brand by maintaining a rapport with your audience (increasing your brand awareness). Consider the use of Twitter as an exercise in public relations […]
Nick Hayes: Everyone uses Twitter for Marketing … but is anyone even claiming it helps Sales?
Filed Under: Editor's Choice, Featured1, Most Popular Tagged With: Influencer Marketing, Nick Hayes, Sales, Twitter
Nick Hayes: The Hype To Uncover Social Media Influencers – should you care?
This is the second of three instalments of Nick Hayes’ White Paper – ‘The Hype To Uncover Social Media Influencers – should you care?’ Influence has to generate an effect – otherwise the initial action wasn’t influential! So what ‘effect’ do social media influence measurement companies purport to measure? These companies tend to have no […]
Filed Under: Uncategorized Tagged With: Influencer Marketing, Nick Hayes, Twitter
Zachary Reiss Davis: Penny Arcade’s Influence on Tech products vs. Forrester Research
Your perpetually-connected customers are seeking information from a much broader range of sources than ever before. If you just work with the same traditional influencers you have for years — industry analysts and mainstream media — your message risks getting lost in a sea of noise. Instead, leading marketers are identifying key online influencers for their products […]
Filed Under: Best of the Web, Editor's Choice, Featured2, Most Popular Tagged With: Forrester, Influencer Marketing, Microsoft, Twitter
Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer
Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to great influence as a king of content, but who fails to find lasting happiness. Reading Mark Schaefer’s description of Citizen Influencers in his book ROI: Return […]
Filed Under: Featured1 Tagged With: Books, Chuck Kent, Facebook, Klout, Kred, Mark Schaefer, Online influence, PeerIndex, Social Scoring, Twitter
Influencer Marketing Quotes of the Week
“[T]he marketing industry has lost its clear guidelines as to influence and the people who wield it. With the narrowband publishing channels of magazines and television being steadily replaced by the broadband publishing environment [of the] internet, there are no longer a handy, limited group of influencers for marketeers to target.” – Adam Tinworth (@adders), […]
Filed Under: Quotes of the Week Tagged With: Adam Tinworth, Danny Brown, Digital Influence, Influencer Engagement, Influencer Marketing, Influencers, Jure Klepic, Online influence, Social Influencers, Social Media, Tom Webster, Twitter, Word of Mouth
Danny Brown: Social Influencers Are Dead – Long Live the Instigators
Social Influencers Are Dead – Long Live the Instigators Social influence. The need to prove how wonderful you must be to get such a high Klout score. The golden nugget for brands looking to tell their story to the masses. Yep, social influence – and, by association, social influencers – is a hot potato and […]
Filed Under: Featured1 Tagged With: Danny Brown, Influence, Influence Scoring, Influencers, Instigators, Klout, Kred, PeerIndex, Social Influence, Social Influencers, Social Media, Twitter
Jure Klepic: Paradox of Online Influence
Paradox of Online Influence I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based […]
Filed Under: Featured1, Most Popular Tagged With: Debra Kaye, Influence, Influence Scoring, Influencers, Jure Klepic, Klout, Kred, Measure, Online influence, PeerIndex, Social Media, Twitter
Influencer Marketing Quotes of the Week
“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience? What do they care about?… To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience.” – Amanda Maksymiw (@amandamaks), Top 5 Influencer Marketing Misconceptions […]
Filed Under: Quotes of the Week Tagged With: Amanda Maksymiw, David Brock, Decision Makers, Facebook, Gregory Ferenstein, Influence, Influencer Engagement, Influencers, Keith Wagstaff, Klout, Offline Influence, Online influence, Pitching, Social Media, Todd Chandler, Twitter
Influencer Marketing Quotes of the Week
There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]
Filed Under: Quotes of the Week Tagged With: Amanda Maksymiw, Andrew Grill, Appinions, Brett Henley, Carolee Sherwood, Crowdtap, David Armano, Ed Keller, Influence, Influence Scoring, Influencer Engagement, Influencer Identification, Influencer Marketing, Influencers, John Eaton, Klout, Kred, Mark Schaefer, Meryl Serouya, Neville Hobson, Online influence, PeerIndex, Philip Sheldrake, Pierre-Loïc Assayag, Social Capital, Social Influence, Twitter
Mark Schaefer: Klout scores feed a social media sickness
Klout scores feed a social media sickness A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” […]
Filed Under: Featured1, Most Popular Tagged With: Appinions, Empire Avenue, Facebook, Influence Scoring, Influencers, Klout, Kred, Mark Schaefer, PeerIndex, Social Influence, Social Media, Twitter, Word of Mouth
