Influence Explained

Nick Hayes: Marketing Is Broken, Influencers Can Fix It (Video)

We’ve just come across an online posting of Nick’s 2009 talk at The Commonwealth Club of California, “Marketing Is Broken, Influencers Can Fix It.” Here’s the link! Influence Explained Archive

Duncan Brown: Why Don’t Companies Already Know Their Influencers? (Video)

Influencer50 Principal and MD Europe Duncan Brown explains why companies aren’t already aware of many of their influencers.

OpenView Podcast: Digging Deep into Influencer Marketing with Nick Hayes, Interviewed by Brendan Cournoyer

Labcast: Digging Deep into Influencer Marketing In our latest episode of Labcast, Nick Hayes, principal at Influencer50, calls in to chat about some of the fundamentals of influencer marketing and how B2B companies can leverage online influence to raise brand awareness and gain new customers. For additional insight from Nick and more tips for developing your influencer marketing […]

Nick Hayes: The Appeal of Influencer Marketing to the Sales Force (Video)

Influencer50 Founder & Principal Nick Hayes discusses the basis of influencer marketing and its value to the sales force. Influence Explained Archive

New OpenView Labs eBook: The Value of Influence

See the new eBook on Influencer Marketing, “The Value of Influence,” from OpenView’s Amanda Maksymiw. It’s free to download here at OpenView Labs. Here’s the description: Is your company harnessing the power of online influence? It’s no secret that influence plays a significant role in business. Entrepreneurs are often influenced by the mentors they’ve worked […]

New White Paper from Influencer50: Are Your Customers Influenced Online, Offline or Both?

Our new white paper, ‘Are Your Customers Influenced Online, Offline or Both?’ is now available! To download it, go to White Papers on our LibraryPass page, select any of the listed papers, enter your info, then return to White Papers and download as many as you like. Here’s an excerpt: “In two previous White Papers we’ve […]

OpenView Blog: How to Make Time for Influencer Marketing, by Amanda Maksymiw

Influencer marketing can be an effective strategy to help boost awareness about your product or service, drive traffic to your site, and ultimately shorten your sales cycle. An influencer marketing (or influence marketing) strategy targets few key individuals or groups of individuals who have influence over your target segment. Influencer marketing is an updated approach […]

Duncan Brown: What is Influencer Marketing? (Video)

Duncan Brown, Europe Managing Director at Influencer50, explains the core concept of influencer marketing.