Eloqua: Marketers: How To Get Noticed by ‘Influencers’, by Joe Chernov

The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), […]